China Market Entry

A comprehensive suite of services aims to enhance the effectiveness and long-term sustainability of Foreign brands entering China via:

• Market Research and Strategic Analysis
• Capital Raising & JV Structuring
• Local Strategy Implementation
• Assessment, Monitoring, Reporting

Benefits include:

• Extensive connectivity to high level Chinese networks (government, state owned enterprises, private companies) with a reputation as a Partner, driven partly by the Cheever principal investment track record
• Align interests of Foreign Brand and China Strategy by protecting the Foreign Brand name while at the same time promoting local ownership and technology innovation
• Bridges the different perceptions and expectations of Foreign Brands and their China partners, thereby saving cost and time
• Provides local China proven execution capability for Foreign Brand entering China
• Protects against future disputes and enhances long-term sustainable partnerships between Foreign Brands and their China partners
• Providing local China ownership increases the chances of local investment and local exits through M&A